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CAP CITY BUZZ / CUSTOM DEVELOPMENT & AUTOMATION

Cap City Buzz

A local publication with custom software behind it.

Cap City Buzz is a local events and newsletter platform covering Concord, New Hampshire. Redigo developed the public website and the systems that keep it running, combining AI-assisted event discovery, content management, email newsletters, payments, and marketing into one connected platform.

Cap City Buzz website, desktop overview
Cap City Buzz / Desktop website presentation

01 / THE PUBLICATION

The challenge

There's a lot more to running a local publication than publishing a website.

Local events and happenings are scattered across venue websites, community calendars, social media, and other sources. Finding them is one task. Sorting through them, keeping information current, and deciding what readers might actually find interesting is another.

Then there's the rest of the operation: publishing content, managing subscribers, sending newsletters, handling sponsors and payments, and promoting the publication.

We wanted to build something that could handle those responsibilities without requiring someone to manage every piece separately.

That meant developing more than a public-facing website. It meant creating the tools and workflows to support the publication itself.

02 / PRODUCT STRATEGY

Our approach

Build the publication and the tools to manage it.

We approached Cap City Buzz as a complete digital product, with two equally important parts.

The public experience needed to make it easy for people to find local events, read about what's happening, and subscribe to the newsletter.

Behind the scenes, the platform needed to make discovering, organizing, publishing, and promoting that information manageable.

We designed and developed both, connecting the content, automation, administration, and business systems around the same publication.

03 / PLATFORM FEATURES

What we built

Event discovery and AI-assisted ranking

Finding enough relevant local events to keep a publication current takes considerable research.

We developed automated workflows that help find events from local sources and use AI to assess and rank potential listings. Instead of manually searching for every event, the system helps surface relevant opportunities for review and publication.

The goal isn't to let AI make every editorial decision. It's to reduce the repetitive work involved in finding and organizing information.

A custom publishing dashboard

The administrative side of Cap City Buzz was built around the needs of the publication.

A custom dashboard provides a central place to manage event listings, organize content, and handle publishing tasks. Rather than relying on several disconnected interfaces, the tools are designed around the actual work involved in keeping the publication current.

The public website

We designed and developed a responsive website where readers can browse local events, find interesting businesses and activities, and sign up for the newsletter.

The site brings several types of local content together without making the experience complicated. It also provides a foundation for adding new content categories and features as the publication develops.

Cap City Buzz public event listings
The public events page brings upcoming local listings together for readers.

Newsletter and subscriber management

Email is a central part of Cap City Buzz.

We connected newsletter delivery and subscriber management to the website so readers can join directly and receive local updates in their inboxes.

The platform connects the subscriber experience to the broader publishing operation rather than treating email as a separate project.

Cap City Buzz mobile website and newsletter subscription
Readers can join the newsletter from the mobile website.

Payments and sponsorships

We integrated payment infrastructure to support the business side of the publication, including paid opportunities and sponsorship-related workflows.

These systems allow the publication to connect its content and audience with ways to generate revenue.

Marketing and analytics

Building the publication was only part of the work. We also developed its branding, marketing presence, and supporting analytics.

That includes giving people clear paths to subscribe, promoting the publication, and tracking how audiences interact with the website and newsletter.

04 / CONNECTED SYSTEMS

Behind the scenes

Making the different systems work together.

One of the more interesting parts of Cap City Buzz is how much happens beyond what a visitor sees.

An event can be found through an automated discovery workflow, evaluated for relevance, managed through the dashboard, and published for readers. The same platform also supports email subscriptions, content updates, and payment-related functions.

Connecting those pieces was a major part of the development work.

We used a modern application architecture with a custom frontend, database, administrative tools, AI integrations, email delivery, and payment processing.

The technology matters, but the bigger point is how it supports the people using the product. Each component has a specific job, and the system is designed so those jobs work together.

05 / CUSTOM DEVELOPMENT

What this project demonstrates

Sometimes the website is only the beginning.

Cap City Buzz is an example of the kind of work Redigo can take on when a business needs more than a conventional website.

The project brings together visual design, user experience, custom software, AI-assisted workflows, database management, third-party integrations, and digital marketing.

It's also a good example of how we approach custom development: understanding what the product needs to do, figuring out how the different parts should work together, and building around those requirements.

Cap City Buzz is an independently developed Redigo project, giving us the opportunity to design and manage the entire system from the ground up.

06 / YOUR PROJECT

Discuss Your Project

Have something more involved than a typical website in mind?

Maybe you're managing information across several tools, spending too much time on repetitive work, or trying to build something that doesn't fit neatly into existing software.

Tell us what you're trying to accomplish. We can help figure out what it would take to build it.

Discuss Your Project

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