Helping more families find the right childcare center.

For parents searching for childcare, location is often the first consideration. From there, they need to understand which programs are available, whether a center serves their child's age group, and how to schedule a visit.

It Takes a Village had six locations serving different New Hampshire communities. Some centers had a greater need to attract new families than others.

The opportunity was to make each location easier to find in its own community and give parents the information they needed to take the next step.

That meant looking beyond the website itself and addressing how families search for childcare locally.

For local childcare searches, Google Maps and business listings can be just as significant as the website itself.

We reviewed, organized, and optimized the Google Business Profiles for all six locations, improving the consistency and presentation of the information families encounter in local search.

This work complemented the website's location structure, giving each center a more complete local presence.

Rather than relying on one website to represent the entire organization, we worked to make every location easier to find and evaluate independently.

It Takes a Village is a good example of why a website redesign shouldn't be treated as an isolated design project.

The priorities were tied to real business needs: reaching families in specific communities, making individual locations easier to find, and helping parents take the next step.

That shaped the website, the content, and the local search strategy.

It's the kind of work we believe makes a meaningful difference: understanding what the business needs to accomplish, then connecting the right pieces to help make it happen.