Common Weal
Brand identity
REDIGO / ABOUT THE STUDIO
A little about Redigo.
An independent, founder-led digital studio in Concord, New Hampshire. Established in 2018.
01 / THE FIRST PROJECT
How it started
One of my first projects was for a restaurant I loved. The food was incredible, but they didn't have a website. No online menu, no photos, and no easy way for someone unfamiliar with the place to see what they were missing.
So, I built them one for free and showed it to them. They ended up paying me in food.
What I enjoyed most was getting to know the business, understanding what made it special, and figuring out how to show that to other people.
That experience helped shape Redigo, which I started in 2018.
Over the years, I've worked with comedy clubs, fitness centers, manufacturers, and businesses across different industries. The projects have grown more involved, and our capabilities have expanded into marketing, custom applications, and automation.
But the motivation hasn't changed. I enjoy getting to know the people behind a business, understanding what makes their work valuable, and finding ways to help them reach more customers.
REDIGO / THE IDEA BEHIND THE WORK
Good businesses deserve to be understood
Your customers shouldn't need a personal introduction to understand what you do well. We help businesses communicate their value clearly, through better websites, useful content, and digital experiences that reflect the work behind them.
02 / OUTSIDE PERSPECTIVE
We look beyond the website
The right solution starts with understanding the business.
We look at the customer journey and the work behind it, from the first search to what happens after an inquiry.
That helps us recommend and build what will be useful, whether it means improving what you have or creating something new.
- How do customers find your business and decide whether it is right for them?
- What information do they need before making contact?
- How are inquiries followed up once they arrive?
- Where do existing software and workflows create unnecessary work?
03 / ATTENTION TO EXECUTION
The details matter
Useful work comes down to everyday decisions.
People need to find the information they came for, understand what to do next, and use the website or tool comfortably.
Clear navigation.
People can find useful information without guessing where to look.
Purposeful forms.
Inquiries collect the details needed for a useful response.
Relevant content.
Pages answer the questions customers actually ask.
Practical tools.
The interface fits the people using it and the tasks they need to complete.
Comfortable mobile use.
Navigation, reading, and important actions work well on a phone.
04 / WHAT TO EXPECT
Working with Redigo
A direct relationship and a clear understanding of the work.
Founder involvement
You'll work directly with Redigo's founder.
The person leading your project stays involved in its strategy, decisions, and implementation.
Clear communication
You'll know what to expect.
We explain the scope, discuss realistic timelines, and keep you informed about progress and decisions.
Honest recommendations
We'll recommend what makes sense.
We consider your existing tools, goals, and budget. A simpler improvement may be a better choice than a rebuild or custom application.
Practical handoff
You'll understand what comes next.
We explain how to use the finished work and agree who is responsible for hosting, maintenance, updates, and ongoing support.
05 / MEET THE FOUNDER
Behind the studio
Hi, I'm Steve.
I started Redigo in 2018 after seeing how many good businesses had more to offer than their websites suggested.
My background spans communications, marketing, design, and web development. I've worked with businesses in different industries, and one of my favorite parts of the job is learning how they operate.
I like asking questions, figuring out how things fit together, and finding better ways to do something. Sometimes that's a website. Other times it's a marketing strategy, a custom application, or a way to simplify work that's been unnecessarily complicated.
Redigo gives me the opportunity to bring those skills together and work directly with people who care about what they've built.
Steve YeatonFounder, Redigo Marketing LLCConcord, New Hampshire
06 / THE SYMBOL
Why the heron
The heron reflects qualities we value: patience, independence, and adaptability.
For Redigo, it is a reminder to look closely before acting, recognize what is worth keeping, and adapt when a different approach makes sense.
We stay curious and keep moving forward.
07 / SELECTED CREATIVE WORK
Beyond websites
Brand identity, app concepts, and logo exploration give us other ways to work through ideas. These projects show the creative interests that inform our website and application work.
CONTACT US
Have something in mind?
Tell us about your business.
Whether you're planning a new website, trying to reach more customers, or looking for a better way to handle everyday work, we'd like to hear about it.